On June 18, Project Skin MD proudly hosted a beautiful three course breakfast with some of our favourite influencers as Dr. McGillivray gave a presentation on the future of personalized skincare.
SkinCeuticals introduces Custom D.O.S.E to Canada
Global beauty leader introduces customized in-clinic skincare service that targets more than 250 unique skin types and concerns
As part of its continued commitment to meeting the diverse beauty needs of consumers, L’Oréal is introducing its latest technological advancement to the Canadian market, a personalized skincare service called CUSTOM D.O.S.E (D.O.S.E). Developed by L’Oréal’s Technology Incubator in partnership with L’Oréal-owned SkinCeuticals, a leader in advanced skincare, D.O.S.E is a state-of-the-art service engineered to scan and evaluate consumers’ unique skin needs and combine active ingredients into a tailor-made, corrective serum.
“At L’Oréal, we are poised to leverage technology to respond to the rising wave of consumer demand for personalized products and services,” said Guive Balooch, Global Vice President of L’Oréal’s Technology Incubator. “D.O.S.E acts like a mini skincare laboratory, combining lab grade formulation and factory grade manufacturing into a machine that sits on the counter. As we pursue our mission of beauty for all, we are inspired by the challenge of using technology and design to create innovative beauty experiences custom made for each consumer.”
The D.O.S.E technology is first-of-its-kind because it can mix active ingredients, chosen specifically to target the appearance of skin aging issues, like wrinkles, fine lines, and discoloration, into a single serum. D.O.S.E has a production-quality compounder that operates at 1,200 rotations per minute to mix ingredients precisely, drop by drop. The machine uniquely combines active ingredients that historically were unmixable outside of a factory setting. Through this technology, skincare professionals can administer a single D.O.S.E serum with multiple active ingredients that address the appearance of multiple skin concerns. More than 250 unique skin types were considered when researching and selecting active ingredients to include in D.O.S.E in order to provide dozens of combinations through over 2,000 algorithms. L’Oréal scientists spent 12 months determining what formulations would be most efficacious based on consumer needs and ensured the technology could dispense the formula accurately.
“While many of our customers have universal skin concerns such as aging and discoloration, each person’s skin needs are completely unique,” said Genevieve Bibeau, Brand Director of SkinCeuticals Canada. “Our aim has always been to guide customers to their healthiest skin ever, and that includes providing personalized solutions. D.O.S.E. will give our professionals the power to co-create custom formulas, in mere minutes, for patients who will see results for life.”
The D.O.S.E experience begins with a one-on-one skincare professional consultation to discuss which active ingredients will be most appropriate for the patient. The skincare professional completes an assessment on a tablet, which transfers the data to the D.O.S.E machine that mixes and dispenses the customized serum. A custom label is then printed for each consumer, including an expiration date and a bar code for easy reordering.
“What we understand best in medical aesthetics is that when it comes to improving skin, one solution does not fit all. CUSTOM D.O.S.E introduces a new era of skincare: the merger of skincare and technology where customized products are developed without risk of human error during the compounding process,” explains SkinCeuticals Canada’s National Education & Scientific Communications Manager Chloe Smith. “For the first time, a robot guided with the expertise of physicians and skincare professionals develops made-to-measure efficacy to address individual skin types, tones, responses, and signs of aging. CUSTOM D.O.S.E introduces a new way to focus on these areas through an adaptable topical treatment plan that starts, ends and revolves around the patient.”
In June, the first CUSTOM D.O.S.E. service became available at Project Skin MD, Vancouver’s exclusive Advanced Clinical Spa. The clinic is dedicated to professional skincare and provides consultations, facial services, and other specialized treatments. Every Advanced Clinical Spa is committed to personalizing skincare programs, making Project Skin MD the ideal partner to launch the D.O.S.E. into the country.